This website may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the website work as you expect it to and give you a more personalized web experience. We respect your right to privacy, so you can choose not to allow some types of cookies. Click on the different category headings to find out more. You can accept or refuse our use of cookies, by moving the selector switch in each category to change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer you.
December 11, 2018
Social Responsibility Report for Unilever: Making iPad Apps Outside Traditional Publishing
Our heritage is certainly magazines, and we remain committed to that business. However, we are also seeing tremendous interest in making iPad apps with our platform outside traditional publishing. Examples range from enterprises creating apps for internal information distribution, such as sales materials, to companies rethinking their marketing collateral for the touchscreen, to entertainment companies [...]
Read More + December 11, 2018
Victoria & Albert Museum Enters The Digital World Through iPad Publishing
One of the world’s leading museums for art and design went digital with its "Played in Britain: Modern Theatre in 100 Plays" iPad app. This inspiring use of iPad publishing guides the user through six decades of British theater history, elegantly showcasing more than six hundred historical images and entertaining multimedia content. Made in Britain: [...]
Read More + December 11, 2018
VF Corporation Annual Report
VF Corporation is an $11 billion apparel and footwear powerhouse whose portfolio of brands includes The North Face, Lee, Nautica, Wrangler, and many more. These brands’ diverse products reach consumers wherever they choose to shop, be it online, in stores, or through mobile devices. VF Corporation used the mag+ platform to create VF’s 2012 Annual [...]
Read More + December 04, 2018
CFO Magazine: Creative Tablet Publishing
CFO Magazine offers stories, news, and information specifically for financial executives. Readers of this niche magazine might find information on the latest accounting standards, risk management, and professional career development. If the content is not your cup of tea, the creative tablet publishing certainly should be! When users open this app, they are presented with [...]
Read More + December 04, 2018
Getting Straight to Business with the NAREIM Digital Newsletter
More and more organizations are beginning to revamp their communications programs with enterprise mobile apps. These custom apps allow companies to communicate directly with their employees, customers, and other stakeholders. The National Association of Real Estate Investment Managers—or NAREIM, for short—did a fantastic job creating an interactive digital newsletter that was privately distributed to members [...]
Read More + December 04, 2018
Famous Footwear Uses Digital Publishing Tools for New M-Commerce App
National footwear retailer Famous Footwear launched The Famous Footwear Stylezine, a seasonal style magazine that showcases new looks and allows customers to browse and purchase shoes available on their website and in their 1,000+ retail locations. Created on the mag+ platform, the app provides a shopping experience that is truly a departure from what consumers [...]
Read More + November 27, 2018
From InDesign to iPad: New York Magazine Delights Readers
Going strong for more than a half-decade, New York Magazine launched its iPad app on Monday, April 1, 2013, and subsequently marked its presence on iOS and Android devices. The iPad app is created with the mag+ Software Development Kit (SDK) and takes full advantage of Apple’s iOS platform. With mag+ tools, already inspiring content seamlessly [...]
Read More + November 27, 2018
Maserati iPad Apps: Interactive e-brochure (World Luxury Award Winner)
Maserati backed by mag+ platform sets a perfect example of how the automobile industry can make the best use of digital publishing practices. Maserati iPad apps are a source of design inspiration and delight to watch. Beautifully showcasing their e-brochure as an iPad app, Maserati assists its consumers in exploring the exclusive world of interactive [...]
Read More + October 16, 2018
How to Increase Engagement and Drive Traffic to Your Digital Magazine Content?
With so many digital magazines out there and many more emerging on daily basis, it’s essential to attract readers by creating highly engaging content. As the saying goes, content is king and thus, robust content creation is indispensable. For your magazine to be awaited and loved, it needs to be backed by outstanding content, content [...]
Read More + October 09, 2018
Use of Modern Sales Materials in the Automobile Industry
The automobile industry is rapidly harnessing the power of modern sales materials and digital tools to revolutionize the way cars are marketed and sold. Automobile buyers are increasingly using online channels for the entire touch point – from booking, try-outs, purchasing, and servicing. The automobile industry sellers are relying on a hybrid of in-store and [...]
Read More +