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August 28, 2019
Diversify Your Revenue Stream with Mobile App Publishing
The challenge today is not print vs digital or about paywalls, but about using brand power to grab revenue wherever you can. Yes, nearly every publisher has to make choices about paywalls but the decisions about how to charge for content pragmatically and not ideologically is what matters. There are multiple ways for publishers to [...]
Read More + August 20, 2019
Digital Magazines for Tablets: 10 Tips for Creating Better Ads
Oftentimes when reading digital magazines, I get disappointed. I expect more than PDF replicas of the print edition. It's sort of like having a full HD TV and only getting sound. Easy, user-friendly navigation, interactive features like quizzes and checklists and content adapted specifically for the device makes all the difference. Likewise, ads need not [...]
Read More + July 04, 2019
iPads in Education: Asset, Not Evil
Digital books and digital magazines are not better than their paper predecessors because they're digital. They're better because they create a more immersive experience. You are no longer constricted to explaining with words what Beethoven's 5th symphony sounds like when you can embed a video that visualizes it. You no longer have to jot down [...]
Read More + June 25, 2019
App Metrics That Matter
Everyone wants their app to be successful, right? But not everyone knows the way. Whether you are publishing Android applications, or publishing apps for iPad, or Kindle, it is absolutely crucial to know the major app metrics that matter and how to measure them. Publishers are thus often curious to know the expected number of [...]
Read More + June 13, 2019
Leverage Growing mCommerce With Your Own B2C Mobile App
More people own mobile phones than toothbrushes and those who own smartphones are checking them on an average of 85 times per day. If you’re a B2C retailer there’s no doubt you should have a strong mobile presence. In fact, offering the capability to make purchases from one’s own smartphones is becoming increasingly critical to [...]
Read More + June 04, 2019
Finding Value in Mobile Applications
When considering whether or not building a mobile application makes sense, there are typically three main areas that we should take into account to determine feasibility and potential ROI. The first is the audience: how broadly will the application be used and by whom? Will that audience expand or contract over time? Is mobile, indeed, [...]
Read More + May 28, 2019
5 Ways to Best Utilize the Native Features to Create Your App
With the exponential increase in the number of mobile apps, have you wondered what’s leading to this? Other than numerous advantages like mobility, cost-savings, convenience, and more; one of the major advantages of creating a mobile app is the ability to easily integrate the native functions in your apps. These feature enhancements enable app users [...]
Read More + May 21, 2019
How to Price Your Digital Magazine?
Pricing your magazine right is extremely important for the success of your business. Boosted sales and easy conversions are what follow a well-thought-out pricing strategy. But, easier said than done, there is no surefire formula that promises of great sales, as not one price fits all issues and subscriptions. Due to the understandable confusion around [...]
Read More + May 07, 2019
Importance of Creating an Event App
Anyone who’s ever been in the business of planning, arranging, and hosting an event knows there can be a lot of event-related questions and concerns. To answer all these questions, websites, printed event programs, and brochures are good, but having an app for your event is interesting, convenient, and profitable. To help you understand the [...]
Read More + April 30, 2019
Things Readers Want in a Digital Magazine
Being the pioneers in the digital publishing industry, mag+ has witnessed a massive shift to digital magazines. The journey turned out to be not so straightforward. We noticed that it took publishers and big platforms some time to get their bearings and figure out what makes digital work. But one thing that can never go [...]
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