Six Powerful Steps for Publishing EBooks

With the rise of ebook readers and distribution platforms, there is no looking back in both ebook publication and consumption. According to a survey report, the number of ebook readers in the United States alone was expected to reach 92.2 million in 2019. The popularity of ebooks is often contributed to low pricing, easy availability, and negligible maintenance. Thus, authors from around the world are including ebooks in their content strategy.

Publishing ebooks is a great way to present broad topics in a structured format, which is quite difficult to cover in blogs or websites. If done right, it helps in establishing your brand as a thought leader and gaining credibility amongst the audience. Even more, it helps in establishing an email list and increases the chances of conversions.

Here are six essential steps to help you create effective ebooks:

1. Choose a valuable topic

Unlike blogs, ebooks are more detailed and offer immense value to the audience. This demands the topic to be of readers’ interest and what they are searching for. You may create or utilize existing user personas to closely target their needs and preferences. It’s a good idea to review the questions asked by the audience, reading their comments on blog posts, or directly asking them for suggestions.

2. Write a great copy

The most significant step of the ebook creation process, it takes time. Invest time to research and conceptualize how you want to start, what all you want to include, and how to conclude. This requires you to being creative, streamline your ideas, and represent expertise in the best possible manner. It’s often recommended to support your thoughts with measurable facts and figures. This not only results in a winning ebook creation but also boosts credibility in your industry.

Other than writing from scratch, you may repurpose existing blog posts to deliver valuable ebooks. Or, you can collaborate with experts in your field to enhance worth and reduce the effort. To stay organized, you may choose to create a content calendar and plan your creation and distribution schedule.

3. Add a dynamic TOC

Table of contents defines a book, whether print or digital. However, the ebook has an advantage of adding a dynamic TOC, where a user can instantly navigate to a specific chapter or section. This is made possible with efficient software like InDesign, where you can insert jump links to your creation. Not only this, reference to external resources may be included by adding hyperlinks.

4. Boost Interactivity

Unleash your creative self by adding engaging aspects to your ebook. You may choose to try from a few mentioned below:

• Choose an eye-catching title
• Design appealing cover
• Select attractive templates
• Strategically use Call-to-Action (CTA) button
• Add visual elements like infographics, etc.
• Use readable fonts and add required white spaces
• Choose specific color schemes
• Add social sharing buttons

5. Test, test, and test

Before you proceed to distribute your ebook to the audience, make sure to test it and avoid any sloppiness. Assure the alignment or readability on all screens or even in print. If there’s a lag, tweak your content so that the final copy falls in place. You may choose to get it reviewed from the proofreaders, your peers, or anyone having the desired skills.

6.  Publish

Once you’ve created your ebook, publish it on your own website, distribute through emails, or publish to the app stores. There are various digital publishing platforms that assist in distributing your ebooks to the target audience.

That’s it, start sharing your ebook with the audience out there and win the publishing game!