Using animations to open a story with mag+, the creatives choice for iPad publishing. This is an opener to a large feature package in Popular Science, in which the designers have used a full-screen video set to auto-play when the user arrives on the page, then disappear at the end to leave the layout behind it visible. Animations like this are a great way to signal to the reader that they’re entering a big story, and show that video doesn’t have to mean a traditional Youtube clip, but any kind of moving asset on a page. Think of motion as just another tool in your creative toolbox.
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